GoHighLevel Integration

Overview

The GoHighLevel integration allows you to send contacts directly from GHL into EverSend and trigger AI-driven follow-up automatically.

Once connected, your team can use GHL workflows to:

• Add contacts to an EverSend campaign
• Add contacts to an EverSend AI agent
• Pause AI conversations
• Remove contacts from AI automation

This allows your CRM activity to trigger conversations automatically without manual work.

Before You Start

Before connecting GoHighLevel, make sure you have:

Required Access

• GoHighLevel Admin access
• Active EverSend account

You do not need to configure campaigns, agents, phone numbers, or billing before connecting. Those can all be configured later inside EverSend.

Connecting GoHighLevel to EverSend

Step 1: Open Integrations

Inside EverSend:

1. Log in to your EverSend account
2. Navigate to Integrations
3. Select GoHighLevel
4. Click Connect

Step 2: Authorize GoHighLevel

You will be redirected to GoHighLevel.

1. Select the GHL account you want to connect
2. Review permissions
3. Authorize the connection

Once approved, you'll be redirected back to EverSend.

Your GoHighLevel account is now connected.

What EverSend Syncs from GoHighLevel

After connecting, EverSend can sync:

• Contacts
• Phone numbers
• Email addresses
• Calendars

This allows EverSend to identify contacts and enroll them into campaigns and AI agents.

Using EverSend Inside GHL Workflows

Once connected, EverSend actions become available directly inside GHL workflows.

Step 1: Open Workflows

Inside GoHighLevel:

1. Navigate to Automation
2. Open Workflows
3. Create a new workflow or edit an existing one

Step 2: Add an EverSend Action

Add one of the available EverSend workflow actions.

Add to EverSend Campaign

Use this action when you want a contact to enter a specific EverSend campaign.

Examples:

• New lead created
• Form submission
• Pipeline stage change
• Missed call follow-up

Add to EverSend AI Agent

Use this action when you want a contact to begin an AI-driven conversation.

Examples:

• Speed-to-lead follow-up
• Appointment booking
• Qualification
• Lead nurturing

Pause EverSend AI Agent

Use this action when AI conversations should temporarily stop.

Examples:

• Human rep takes over
• Opportunity enters active pipeline
• Lead requests follow-up later

Remove from EverSend AI Agent

Use this action when contacts should completely exit AI automation.

Examples:

• Lead becomes unqualified
• Deal is closed
• Contact opts out

Configuring Workflow Actions

When adding an EverSend action, GoHighLevel will ask you to select:

• The EverSend campaign
• The EverSend AI agent
• Action behavior

This allows campaign and AI routing to be controlled directly from your GHL workflows.

How to Send an Image from GoHighLevel

Option 1 — Use GHL Media

Inside your workflow:

1. Add the EverSend Campaign action
2. Select your campaign
3. Choose an image from your GHL media library
4. Save and publish the workflow

EverSend will send the image together with the campaign message.

Option 2 — Use an Image URL

Inside the workflow action:

1. Locate the image URL field
2. Paste a publicly accessible image URL
3. Save the workflow

EverSend will use the image when the campaign triggers.

Common Use Cases

Speed to Lead

Trigger: New contact created

Action: Add to EverSend AI Agent

Result: AI starts the conversation immediately.

Missed Call Follow-Up

Trigger: Missed call event

Action: Add to EverSend Campaign

Result: Immediate follow-up begins automatically.

Appointment Booking

Trigger: Lead reaches qualification stage

Action: Add to EverSend AI Agent

Result: AI handles qualification and booking.

Human Takeover

Trigger: Opportunity moves to active sales stage

Action: Pause EverSend AI Agent

Result: Human reps take ownership of the conversation.

Troubleshooting

GHL Connection Fails

Possible causes:

• Missing admin permissions
• Authorization incomplete
• Expired session

Fix:

• Reconnect the integration
• Verify admin access
• Repeat authorization

EverSend Actions Not Appearing

Possible causes:

• Integration disconnected
• Workflow builder needs refresh
• Authorization incomplete

Fix:

• Reconnect GHL
• Refresh workflows
• Reauthorize the integration

Contacts Not Entering EverSend

Possible causes:

• Workflow did not trigger
• Contact does not meet enrollment criteria
• Missing contact information

Fix:

• Review workflow settings
• Test with a sample contact
• Confirm phone and email data exist

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